Digital Marketing Test to assess and recruit top digital marketing talent

The Digital Marketing Test assesses crucial digital marketing skills and shortlists applicants who meet the criteria. The test questions are aptly structured to evaluate the candidate's ability to solve complex digital marketing problems. These tests offer a simple yet remarkably efficient method to determine the essential skills.

Digital marketing competencies for candidates

This Digital Marketing Test helps screen candidates with the following skills:  

• Ability to plan and carry out all SEO and SEM initiatives for various media advertising campaigns with website optimization. 
• Knowledge of all paid social media channels, emails, and display advertising campaigns. 
• Ability to carry out modern and effective content strategies to give the best possible organic search rankings. 
• Ability to carry out advertisement campaigns with an expert implementation of skills such as Google Analytics and Google AdWords. 

This test gauges critical domain-specific skills, such as understanding advertising, applying SEO principles and inbound marketing, and analytics, as well as knowledge of influencers' marketing, affiliate marketing, etc.

What is inside this Digital Marketing Test?

Designed by subject matter experts, this thirty-five-minute test includes thirty-five questions to assess candidates' knowledge of digital marketing. The questions are of moderate difficulty level. The required experience level is zero to two years.

What skills does the Digital Marketing Test cover?

• Advertising and analytics  

The test evaluates a candidate's ability to plan and execute online advertisement campaigns and utilize analytical tools to gain insights into the campaign's performance.  

• Email marketing  

This test assesses a candidate's ability to create targeted and personalized commercial emails to reach current and possible customers.  

• Influencers and affiliate marketing  

The test measures a candidate's ability to create marketing strategies with the assistance of individuals and influencers to promote the company's brand.  

• SEO and inbound marketing  

It assesses a candidate's ability to use SEO strategies to drive inbound marketing plans for turning the traffic into leads by sharing relevant content and improving the website's ranking.  

• Social media marketing  

The test helps assess an applicant's ability to set up social media profiles and pages for an organization.

How can a Digital Marketing Test help recruiters hire?

This test can help recruiters identify candidates with zero to two years of work experience across IT, banking and finance, insurance, FMCG, retail, hospitality, and healthcare. This test enables employers to identify potential talent by gauging the work readiness of candidates. The candidates must undergo a domain assessment to measure their applied skills and abilities in digital marketing gained through work experience over academic knowledge. Moreover, in-depth insights from this test can give recruiters a detailed analysis of the candidate's abilities, helping them make a well-informed hiring decision based on the test performance. The skills evaluated in this test include candidate proficiency in advertising, social media marketing, SEO and inbound marketing and analytics, influencer and affiliate marketing, and email marketing. Candidates who complete the Digital Marketing Test can implement marketing campaigns across various digital platforms.

What roles can you assess using the Digital Marketing Test?

• Digital marketing expert    
• Digital marketing specialist    
• Digital marketing consultant    
• Digital marketing executive

Sample Digital Marketing Test questions and answers

1. What is the maximum limit for the characters in Adwords Ads?  

The headlines and sub-headlines should be at most thirty characters, and the descriptions should be within ninety characters. 

2. What are the various fields in digital marketing?  

Some popular types are Facebook marketing, Google AdWords, mobile marketing, email marketing, SEO, SEM, etc.  

3. What is a backlink?  

A link back to your website from a website that has high domain authority and ranks well on Google is called a backlink.  

4. Define SEO.  

Search engine optimization (SEO) refers to optimizing a website for a higher rank in search engines like Google, Bing, etc. 

5. Name some of the Google AdWords ad extensions.  

Some of them are call extension, callout extension, promote extension, structured snippet extension, sitelink extension, affiliate location extension and app extension.